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Italy is simply extraordinary: beIT – Extraordinary campaign for the promotion of the Made in Italy

Date:

12/15/2021


Italy is simply extraordinary: beIT – Extraordinary campaign for the promotion of the Made in Italy

"Italy is simply extraordinary: be IT" is an international communication campaign in support of Made in Italy. The campaign, launched in conjunction with the Italian Trade Agency (ITA) by the Ministry of Foreign Affairs and International Cooperation, promotes the internationalisation of Italian products and industries. The purpose is to relaunch Italy's global image, attract resources and investments, and strengthen exports and tourism. To find out more and discover the 6 key values associated with Italy – creativity, passion, tradition, innovation, style and diversity - please visit the dedicated website https://madeinitaly.gov.it/en/ 


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